ABOUT US
At Rooms™ Showroom, formerly known as Babel Fair, we are committed to elevating brands by securing the perfect retail partnerships and placing collections strategically for success in the dynamic fashion retail environment. With over 15 years of experience in the industry, our goal is to streamline the sales process through expert advice that highlights each brand's distinctive qualities, supported by logistical support and insightful, data-driven merchandising strategies.
Situated in the vibrant heart of Soho, New York City, we are continuously attuned to the latest trends in the ever-changing fashion sector. Proactively focused on sales, we pursue all appropriate retail partnerships, ensuring no opportunity is overlooked. We maintain crucial connections with both major and leading independent retailers nationwide.
We are deeply committed to the success of our brands and retail partners, offering meticulous organization, clear communication, and thoughtful retailer matching. Driven by a steadfast dedication to integrity, collaboration, and impactful partnerships, we enable both brands and retailers to prosper in the competitive retail landscape.
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OUR VALUES
Excellence
We e hold ourselves to the highest standards in every detail, delivering thoughtful execution, strong results, and consistent professionalism.
Strategy and Efficiency
We operate with intention and precision, combining clear strategy with efficient systems to grow brands sustainably and maximize growth.
Relationships
We build enduring, trust-based relationships by showing up with integrity, transparency, and a genuine commitment to our partners’ success.
FOUNDER
Erica Kiang
Erica Kiang is a New York–based fashion entrepreneur with over 15 years of experience representing and scaling contemporary womenswear brands through wholesale. She founded Babel Fair Showroom, which has since evolved into Rooms™ Showroom. Known for her strategic, retailer-informed approach, Erica brings a rare blend of merchandising expertise and hands-on sales leadership to every brand she represents.
Her background includes early merchandising experience with large-scale retailers, paired with over a decade running retail shops - giving her a deep understanding of what succeeds at retail and what ultimately drives growth. Under her leadership, Rooms™ Showroom focuses on thoughtful distribution, strong positioning, and long-term brand health rather than short-term volume. Erica is actively involved in the day-to-day strategy of the showroom and works closely with brands to ensure their collections are placed intentionally and positioned for sustained growth.
